![]() ![]() It has to if Microsoft wants to attract advertisers to the platform and make Bing a more profitable business. Even though it's in second place, Microsoft's search engine is nowhere near the popularity of Google, but things are looking up, and with search results going up in quality, that popularity should keep growing in the future. ![]() The company says Bing's search results have higher quality than ever before as a result. One interesting bit of information Microsoft mentioned is that the web search ranking for Bing has "taken several significant jumps in relevancy" thanks to the new language model used. Additionally, 15% of Bing Chat users are asking Bing to generate new content. The mobile version of the new Bing, which includes voice search, has also contributed significantly to Bing's growth. Microsoft also says engagement with Bing is growing, with users performing more searches more frequently. Out of those, one-third is completely new to Bing, which helps illustrate how much of an impact this new version of the search engine has had on its popularity. The average daily active user on Snapchat opens the app’s camera more than 20 times per day. More than 3 million Lenses have been created by Snapchat users. With 300+ million downloads, Snapchat was the seventh most popular app in 2020. Microsoft says there are millions of people using the new Bing preview, which has slowly been expanding to more users. Snapchat users spend an average of 31 minutes per day on the app.
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